Sunday, March 1, 2009

The passport to coffee country!!

From my personal experience, Starbucks is a really comfortable place not only for drinking a cup of delicious coffee. It is also an excellent place to socialize with different people, even the occasional foreigners. From socializing, we get to know more about people around us and people from other countries. Besides coffee, people go there to get connected. I personally remember that at one time, Starbucks had this Coffee Passport for their coffee drinkers. It was for them to record down each and every one of their coffee drinking experiences, not only locally, but also abroad. In the passport, they had some information on certain countries on how they roast their coffee and how it would taste, it also has information on different styles of roasting, for example, Espresso Roast, Italian Roast, French Roast and a few others. The passport has a small box for you to write down how the coffee tastes in that particular region. I find this passport interesting and fun for coffee drinkers. A very good strategy of Starbucks to get and stay connected with their coffee drinkers....






6 comments:

  1. I love CoffeeBean! haha. just kidding. starbuck not bad , actually i prefer the taste more cuz it taste 99 means stronger aroma and stronger taste.

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  2. No starbuck no life ~ Really a good strategy way to stay connected with its loyalty customers ~

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  3. Coffee passport, a very creative way to connect with customers. how do i get this passport?

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  4. Hmmm..i like to go Starbuck when i want to relax or study.The environtment there is nice and comfortable.Some more,you can stay there as long as you want.But i will leave if my coffee finished long ago.Ha..

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  5. it is my first time know about this brand. Oh ya,can you sent me again the comment that you posted last time in my blog?My blog got some problem then i create a new 1 but will be in the same URL.Your comment are:(Din't know this brand is so good quality. When i'm reading, i was like "wow", "so cool".
    hope can know about this brand in your next post.
    By the way, I can't get to see the pic u uploaded.=)

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  6. it just like a promotion activity. I do not know melaka starbucks have this promotion or not. Because i got that in seremban starbucks=)

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