Ok one other thing about Starbucks i forgot to mention earlier is another way they attract their customers-Wifi service =). Everytime you walk into a starbucks outlet, other than coffee and cakes what else do you see? laptops! of course! This is one of the major reasons people go to starbucks besides their delicious coffee and cakes. Students, business people, professionals, and many others love to bring their laptops to starbucks to have an enjoyable and relaxing experience with their work, while working, they can order a cup of hot, delicious coffee and their working experience will be much, much better compared to working at home =). They can also make use of the wifi service that starbucks provide for free to surf the web, for conference calls, social networking and many other things including fun stuff like online gaming and youtube streaming. Nowadays, students especially, their favourite hang out or place to have meetings would be none other than starbucks, because they can not only have fun, but also get their assignments done. All in all, a wonderful place for work, and fun =)
So recently i went to starbucks again guess what? I got the new stamp card =) this new stamp card that they are having now is so much better than the previous one. last time the only option was to collect 7 stamps and receive a tall sized beverage from starbucks for free. This time they have 12 spots to stamp on. When u collect all 12 you are entitled to get a free starbucks merchandise with this new option the previous option is still available with the 7 stamps and tall beverage. I love these stamp cards. They are a good way of keeping customers and making them come back everytime and in the end we get a free beverage. not bad right? =)
Now besides coffee, Starbucks is also famous for their delicious cakes. they have a variety of cakes available for their customers like the marble cheesecake, the rocky road and many others, they also sell sandwiches, muffins and also an assortment of different buns. my favorite among these is the rocky road and marble cheese cakes. they are simply DELICIOUS!!!! the rocky road is rich in chocolate and topped with two tiny marshmellows on top..yummy!!. the marble cheese cake on the other hand is topped with a thick layer of cheese and below it is fudge, both cakes are priced at 8.80 per piece. isn't it worth it? wow imagine the taste, the deliciousness... the softness of the cakes and the chocolate that will melt in your mouth when you eat it...i really love the cakes!! =) and i will definitely find a time to eat them again...
Of all coffee drinks starbucks offer, the caramel frappucino is my favourite, i love it for its taste and also because it is very cold and soothing to drink. the caramel is sweet but not too sweet and blended together with whipped cream on top. it is really blissful to drink it on a hot day or an exhausting and tiresome day. =) i remember once after distributing questionaires and feeling totally exhausted i decided to go treat myself my favourite drink =) after taking one nice gulp of it, i immediately felt soothed. the cold drink slowly went down my throat and calmed me down and relaxed me. i really love the drink and would recommend it to anyone who's a fan of starbucks too. i dont think any other coffee house offers a drink as delicious as this =) certainly a nice drink.
Well i'm still reading the book about starbucks i bought and found out some interesting facts about the coffee giant about how it got it's name and logo. The company is named in part after Starbuck, Captain Ahab's first mate in the book "Moby-Dick", as well as a turn-of-the-century mining camp (Starbo or Storbo) on Mount Rainier. According to Howard Schultz's book "Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time, the name of the company was derived from Moby-Dick, altough not in as direct a fashion as many assume. Gordon Bowker liked the name "Pequod" (the ship in the novel), but his then creative partner Terry Heckler responded, "No one's going to drink a cup of Pee-quod!" Heckler suggested "Starbo". Brainstorming with these two ideas resulted in the company being named for the the Pequod's first mate, Starbuck
Valerie O'Niel, a Starbucks spokeswoman, said that the logo is an image of a "twin-tailed siren" (the siren of Greek mythology). The logo has been significantly streamlined over the years. In the 1st version, which gave the impression of an authentic 15th century European woodcut, the Starbucks siren was topless and had a fully visible double fish tail. The image also had a rough visual texture. In the 2ndversion, which was used from 1987-92, her breasts were covered by her flowing hair, but her navel was still visible, and the fish tail was cropped slightly. In the current version, used since 1992, her navel and breasts are not visible at all, and only vestigesremain of the fish tails. The original "woodcut" logo can still be seen on the Starbucksstore in Seattle's Pike Place Market, and on both the House Blend and Decaf House Blend packaging.
At the beginning of September 2006 and then again in early 2008, Starbucks temporarily reintroduced it's original brown logo on paper hot drink cups. Starbucks has stated that this was done to show the company's heritage from the Pacific Northwest and to celebrate 35 years of business. The vintage logo sparked some controversy due in part of the siren's bare breasts, but the temporary switch garnered little attention form the media. Starbucks had drawn similar criticism when they reintroduced the vintage logo in 2006.
I'm Christy Wong Wan Jun and I'm a student from Multimedia University in Malacca and currently in my final year. I'm doing an blog assignment based on brands, and i chose Starbucks, the coffee brand as my theme. What you will find in this blog will be about how the brand started out from scratch and succeeding overwhelmingly today and more. Enjoy.