Recently i read an article about the partnership between Apple.inc and Starbucks. What i read was that Starbucks partnered with Apple to collaborate on selling music as part of the "coffee house experience". In October 2006, Apple added a Starbucks Entertainment area to the iTunes Store, selling music similar to that played in Starbucks stores. In September 2007, Apple announced that there would be wireless communication between the iTunes Store and Starbucks via AT&T with no requirement to be an AT&T subscriber, targeted at iPhone, iPod Touch and Macbook users. The iTunes store will automatically detect recent songs playing in a Starbucks and offer users the opportunity to download the tracks. This feature has been rolled out in Seattle, New York City, and the San Francisco Bay Area, and was offered to limited markets during 2007-2008. During the fall of 2007, Starbucks also began to sell digital downloads of certain albums through iTunes. Starbucks gave away 37 different songs for free download through iTunes as part of the 'Song of the Day' promotion in 2007, and a 'Pick of the Week' card is now available at Starbucks for a free download. I feel that this is a very good plan by Starbucks and Apple, coffee drinkers of Starbucks can now bring the experience home or anywhere they go and Apple also has a chance to advertise themselves and get some profit.
I'm Christy Wong Wan Jun and I'm a student from Multimedia University in Malacca and currently in my final year. I'm doing an blog assignment based on brands, and i chose Starbucks, the coffee brand as my theme. What you will find in this blog will be about how the brand started out from scratch and succeeding overwhelmingly today and more. Enjoy.