An Anatomy of Starbucks

Hi there, I'm Christy Wong Wan Jun and I'm a student from Multimedia University. I'm 23 years old and am in my final year doing Bachelor of Business Administration(HONS) Marketing Management. In my opinion, to be successful in business and marketing, I personally think that there are a few things that are crucial to achieve this goal. First would be passion and determination, without these two things, we would give up easily without even trying our best in everything. Secondly, customer service is essential. We need to know our target market well, it is compulsory for us to know their needs and wants so that we can gain competitive advantage. I'm always encouraging myself to think in a positive way, to use positive perspectives to see everything which happened in my life and I'm a person who has her own dreams.